RCBD is a creative conglomerate in Munich, Germany and the brainchild of industrial designer Ralph Christian Bremenkamp – former Principal Design Director at frog, former Creative Director at BMW Designworks and Juror for the renowned IF designawards.
The studio's core focus lies in the conception and design of consumer products, medical devices as well as capital intensive goods.
We strive to develop successful, innovative and fascinating product experiences for selected international brands and startups. Our approach is marked by experience, care and an uncompromising attitude to quality. We are always very interested in international industry contacts for possible project collaborations to help shaping the next product innovation.
Feel free to contact us for an initial consultation: mail(at)rcbd.de
SCOPE
Innovation
RCBD comes in with many years of experience in finding innovative and forward looking, exciting and beautiful design ideas and knows how to implement them.
Remote spark
RCBD brings out of the box thinking, a fresh perspective and neutral outsider’s view to your internal challenges identifying opportunities on a clean sheet.
System & Context thinking
RCBD knows ecosystems. Continuity of expression and behavior is key to create and maintain an unbroken customer experience as well as a coherent brand
Empathy
We are less interested in changing how things look - more in changing how they are perceived! Innovation is ALWAYS about the user.
Design Excellence
RCBD has a proven track record in designing successful and award winning consumer products in various areas. We are a reliable and highly professional design partner for your next product development.
Pragmatism
We roll up our sleeves and follow a strict work ethic based on collaboration and partnership. We always strive for manufacturable and practical solutions, designed for market success.
APPROACH
We want to inspire our clients to think bigger, aim higher, and achieve something meaningful, as we will:
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take personal efforts in building up a healthy working relationship,
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bring in lots of experience and passion for your product,
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take time to find the relevant - not the quick solution,
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strive for early concretion and hands-on pragmatism,
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actively trigger strong opinions and polarized views instead of playing safe,
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listen and learn,
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inspire you with out-of-the-box thinking for innovation and unique ideas your unique brand can own.
WHAT WE DO:
IMMERSION
We immerse ourselves into the problem space and conduct initial evaluations on usage, brand, positioning, visual directions and potential for innovation.
EXPLORATION
We come up with a variety of ideas and measure them against beauty, feasibility, novelty and overall design potential.
DETAILING
We down-select our concepts to the most interesting ones and detail out a winning design with regards to manufacturability, cost effectiveness and stylistic excellence.
REALIZATION
We support the realization processes through regular check-ins, sample evaluations and design optimizations after technical review.
HOW WE DO IT:
We follow a modular project approach where every project is tailored towards the individual client needs.
1 RESEARCH
Observe actual usage situations and understand habits and unspoken needs of the consumer
5 INTERACTION
The product's use as the major design informer for a design's acceptance.
9 SPECIFICATION
Describing colors, materials and finishes as well as optimizing manufacturing methods for optimized outcome.
2 POSITIONING
Reveal the brand's sensual qualities and understand the context the product will live in.
6 SIMULATION
Mock-ups, Models and Prototypes to evaluate ideas in context.
10 IMPLEMENTATION
Transferring the intended design quality into the realization processes without loss.
3 CREATIVE BRIEF
Definition of the tonal design context and its application.
7 FEEDBACK
Collecting reactions on general acceptance of ideas in a controlled environment
4 IDEATION
Creating and visualizing initial concepts and design ideas.
8 DETAILLING
Turning the initial conceptual ideas into fully detailed product design suggestions.
11 COMMUNICATION
Accompanying the market entry with communication materials, press kits, key visuals or design models.
YOU'RE IN GREAT COMPANY
Over the years Ralph Christian Bremenkamp has worked on successful design programs for numerous international clients from various industries such as:
AWARDS
IF DESIGN AWARD
RED DOT AWARD
GERMAN DESIGN AWARD
GOOD DESIGN AWARD
GOOD DESIGN JAPAN
EUROPEAN DESIGN AWARD
INTERNATIONAL DESIGN AWARD
PLUS X AWARD
UNIVERSAL DESIGN AWARD
STORZ MEDICAL MODULITH SLK INTELECT
TOMTOM GO
PUMA X-CAT DISC | W BMW DESIGNWORKS
(GOLD) MINI AR VISION | W BMW DESIGNWORKS
LIEBHERR BLU PERFORMANCE | W FROG
ENERGETEC BULLERJAN DOT | W FROG
DMG DMU 160 P | W SCHINDLER CREATIONS
HUAWEI LYNX | W FROG
STORZ MEDICAL MODULITH SLK INLINE | W FROG
STORZ MEDICAL MODULITH SLK INTELECT
(GOLD) MINI AR VISION | W BMW DESIGNWORKS
STUUL
MINI AR VISION | W BMW DESIGNWORKS
NIPTIME
(GOLD) STORZ MEDICAL MODULITH SLK INTELECT
STUUL
(GOLD) STORZ MEDICAL MODULITH SLK INTELECT
LIEBHERR BLU PERFORMANCE | W FROG
LIEBHERR SUPERMARKET FRIDGE | W FROG
STUUL