RCBD is a creative conglomerate in Munich, Germany and the brainchild of industrial designer Ralph Christian Bremenkamp – former Principal Design Director at frog, former Creative Director at BMW Designworks and Juror for the renowned IF designawards.

 

 

The studio's core focus lies in the conception and design of consumer products, medical devices as well as capital intensive goods.
 

We strive to develop successful, innovative and fascinating product experiences for selected international brands and startups. Our approach is marked by experience, care and an uncompromising attitude to quality. We are always very interested in international industry contacts for possible project collaborations to help shaping the next product innovation. 

Feel free to contact us for an initial consultation: mail(at)rcbd.de

 

 

SCOPE

Innovation

 

RCBD comes in with many years of experience in finding innovative and forward looking, exciting and beautiful design ideas and knows how to implement them. 

System & Context thinking

RCBD knows ecosystems. Continuity of expression and behavior is key to create and maintain an unbroken customer experience as well as a coherent brand 

Design Excellence

 

RCBD has a proven track record in designing successful and award winning consumer products in various areas. We are a reliable and highly professional design partner for your next product development. 

Remote spark

 

RCBD brings out of the box thinking, a fresh perspective and neutral outsider’s view to your internal challenges identifying opportunities on a clean sheet.

Empathy

 

We are less interested in changing how things look - more in changing how they are perceived! Innovation is ALWAYS about the user.

Pragmatism

 

We roll up our sleeves and follow a strict work ethic based on collaboration and partnership. We always strive for manufacturable and practical solutions, designed for market success.

APPROACH

We want to inspire our clients to think bigger, aim higher, and achieve something meaningful, as we will:

 

  • take personal efforts in building up a healthy working relationship,

  • bring in lots of experience and passion for your product,

  • take time to find the relevant - not the quick solution,

  • strive for early concretion and hands-on pragmatism,

  • actively trigger strong opinions and polarized views instead of playing safe, 

  • listen and learn,

  • inspire you with out-of-the-box thinking for innovation and unique ideas your unique brand can own.

 

WHAT WE DO:

Graph2.png

IMMERSION

 

We immerse ourselves into the problem space and conduct initial evaluations on usage, brand, positioning, visual directions and potential for innovation. 

EXPLORATION

 

We come up with a variety of ideas and measure them against beauty, feasibility, novelty and overall design potential. 

DETAILING

 

We down-select our concepts to the most interesting ones and detail out a winning design with regards to manufacturability, cost effectiveness and stylistic excellence.  

REALIZATION

 

We support the realization processes through regular check-ins, sample evaluations and design optimizations after technical review. 

 

HOW WE DO IT:

We follow a modular project approach where every project is tailored towards the individual client needs.

1 RESEARCH

Observe actual usage situations and understand habits and unspoken needs of the consumer

5 INTERACTION

The product's use as the major design informer for a design's acceptance.

9 SPECIFICATION

Describing colors, materials and finishes as well as optimizing manufacturing methods for optimized outcome.

2 POSITIONING

Reveal the brand's sensual qualities and understand the context the product will live in.

6 SIMULATION

Mock-ups, Models and Prototypes to evaluate ideas in context.

10 IMPLEMENTATION

Transferring the intended design quality into the realization processes without loss.

3 CREATIVE BRIEF

Definition of the tonal design context and its application.

7 FEEDBACK

Collecting reactions on general acceptance of ideas in a controlled environment

4 IDEATION

Creating and visualizing initial concepts and design ideas.

8 DETAILLING

Turning the initial conceptual ideas into fully detailed product design suggestions.

11 COMMUNICATION

Accompanying the market entry with communication materials, press kits, key visuals or design models.

YOU'RE IN GREAT COMPANY

 

Over the years Ralph Christian Bremenkamp has worked on successful design programs for numerous international clients from various industries such as:

brandlogos_2019_edited_edited.png

AWARDS

IF DESIGN AWARD

RED DOT AWARD

GERMAN DESIGN AWARD

GOOD DESIGN AWARD

GOOD DESIGN JAPAN

EUROPEAN DESIGN AWARD

INTERNATIONAL DESIGN AWARD

PLUS X AWARD

UNIVERSAL DESIGN AWARD

STORZ MEDICAL MODULITH SLK INTELECT

TOMTOM GO

PUMA X-CAT DISC | W BMW DESIGNWORKS

(GOLD) MINI AR VISION | W BMW DESIGNWORKS

LIEBHERR BLU PERFORMANCE | W FROG

ENERGETEC BULLERJAN DOT | W FROG

DMG DMU 160 P | W SCHINDLER CREATIONS

HUAWEI LYNX | W FROG

STORZ MEDICAL MODULITH SLK INLINE | W FROG

STORZ MEDICAL MODULITH SLK INTELECT

(GOLD) MINI AR VISION | W BMW DESIGNWORKS

STUUL 

MINI AR VISION | W BMW DESIGNWORKS

NIPTIME

(GOLD) STORZ MEDICAL MODULITH SLK INTELECT

STUUL

(GOLD) STORZ MEDICAL MODULITH SLK INTELECT

LIEBHERR BLU PERFORMANCE | W FROG

LIEBHERR SUPERMARKET FRIDGE | W FROG

STUUL